starting date pendingPrincipal Investigator Projects International

Direct Marketing Campaigns for Non-Contractual Businesses

Direktmarketingkampagnen für nicht vertragliche Geschäfte

Principal Investigator

Keywords

Customer Relationship ManagementCustomer TargetingUplift ModelingCustomer Lifetime Value

Research Disciplines

Marketing

Research Fields

Economics

This project has no linked research outputs in the database.

No additional funding sources recorded.